The latest ReaderBound news and updates on online book marketing

The Business Case for Book Publishers to Invest in Technology

We were recently asked by major industry funders to elaborate on the business case for publishers to invest substantially in new business systems. The following is an adapted version of our response. Any points that you would add or argue? Please feel free to be in...

New Feature Alert: Shopping Cart Prompts

Research shows that up to 70% of shopping carts are abandoned by visitors shopping on e-commerce sites,* which represents a huge number of lost sales. Shopping carts are abandoned for all sorts of reasons, as illustrated by the HubSpot graphic at the end of this post,...

Don’t Miss: An Action-Oriented Display Banner

Well done! Your homepage is loaded with interesting and useful information, and it's easy to navigate. Now take it to the next level by asking your display banner to work harder and drive readers to the pages you want them to see most. Display banners sometimes fall...

What Do Readers Consider When Buying Books?

If you’re here, you not only work in publishing but are also a reader. You love browsing in beautiful bookstores and you think carefully about which book you’re going to invest in. Beyond wanting a great read, you may have other requirements. Your book may need to: Be...

Sticky Books Sell

In 2007, Chip Heath and Dan Heath released a hugely successful business book: Made to Stick: Why Some Ideas Survive and Other Die. The book stayed on the New York Times bestseller list for 24 months, went on to be translated into 29 languages, and keeps on selling....

Running Major Sales Campaigns at Coach House Books

Today we’re in conversation with Norman Nehmetallah, who works at red-hot Canadian indie press Coach House Books. Norman’s responsibilities – among many others – include running Coach House’s website, which as of last fall is powered by ReaderBound. The Coach House...

Readers Want What You Already Have

In a recent post on TheBookseller.com, Roger Warner discusses an interesting twist that seems to be occurring in the evolution of reading: readers aren’t clamouring for ever-more digital experiences of reading despite a growing range of formats and devices. If...

Saving Staff Time Through Better Data Import Routines

Have you ever loaded data into a publisher website by hand? Did you have the best time? That was a rhetorical question, of course, but it points to an underlying time and resource issue many publishers face: loading data by hand into a new site can take weeks. After...

Online Is Now the Leading Channel for Book Sales

Half of Canadians discover the books they go on to read online, and more than a third of them now buy their books online as well, according to BookNet Canada’s recent research report, How Canadians Buy Books 2015, as well as combined BookNet Canada/Nielsen data also...

Will Your Books Be Christmas Presents This Year?

“Book gifting is a major, major revenue driver in publishing …. And not every title makes a great gift …. This is an area we are actively researching. Can we distil the central factors that may make one title a better gift than another?” —Digital Book World In the...