Anytime you visit a ReaderBound site, you are likely to see at least one coupon or promotion available in a homepage or other banner or on a site-wide alert. It’s obvious that presses understand the power of the sales promotion.
Let’s dive into the different coupons and promos available on ReaderBound sites!
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Price discounts. Price promotions can be set to either a percentage or dollar amount discount; available for all ISBNs or tailored to specific books or collections; assigned for a limited time or specific calendar window; and triggered automatically or via the use of a coupon code. Anything can be a reason for this type of sales promotion. Celebrate occasions, holidays (real or faux), press anniversaries, new releases, and backlist. There is so much you can do.
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Shipping discounts. Studies show that unexpected shipping costs are a top cause of shopping cart abandonment. Offer customers free or discounted shipping to keep them focused on clicking the “buy” button.
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Bundling. Get creative and bundle titles from different series; similar categories; regional interest; and more. Offer a discount or special price on bundles.
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Subscriber rewards. Offer a coupon code to new newsletter subscribers and be sure to promote all sales and offers to your existing newsletter list.
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Customer rewards. Include a promo code in thank you emails to purchasers to encourage them to come back and buy again
- Landing pages. Create custom landing pages for conferences, events, holidays, and other sales opportunities detailing available discount codes and promos. Share selected titles on landing pages and promote like crazy on social media.
