Do you know what goes great with books? The answer of course is whatever your readers want. Along with selling print and digital books directly, ReaderBound clients have the option to sell non-book items as well, whether that might be T-shirts, tote bags, or other bookish merchandise, or any other related products that could be bundled with books to make up an innovative gift or special buy for a fans of a particular author or book.
Take the case of Coach House Books, for example, a noted literary press in Toronto with a long history of providing fun non-book items alongside its list. These items often relate to a given book, such as we see in the example below: a poster inspired by the musical history title, Any Night of the Week.
And, as in this example, when the item(s) relates to a particular book or author, you can easily highlight those products on the book listing page as well.
It takes only minutes to add a non-book product to your site. All you need is an EAN (a unique product number), title, description, price, weights and measures, and an accompanying image. You add your new product listing right in the content system, and the system will automatically create a new product for the shopping cart so that customers can begin ordering right away.
There is a lot of room for fun and experimentation here, especially when it comes to presenting special items to your superfans or to combining books with thematically linked products. Got a fantastic murder mystery set in the damp, dark Scottish moors? How about a nice box of tea to go with that? Got a great baseball memoir? Who wouldn’t want to show their excitement about it with a commemorative ball cap?
Well-placed and well-considered merchandise like this can add a lot to your customer experience and give readers one more great reason to shop on your site.