Marketing departments across the publishing industry have been taking the rise of video content seriously. Author interviews, video podcasts, book trailers, illustrator demonstrations are featured heavily across YouTube, Instagram reels, Facebook, and TikTok. Generating views, especially on YouTube, can contribute to brand awareness, sales, and a boost in search engine rankings. But many presses keep their video content in separate silos: posted once on a social media site, never to be seen again.
Integrating video content on your website is easy on ReaderBound. And it’s a great way to provide an engaging experience for website visitors, get more views for your videos, and encourage purchasing by merging your marketing efforts with your ecommerce store. Here are a few ways some of our client presses are featuring videos on their sites:
#1. A large homepage feature. Gallaudet University Press has a robust video program that complements their mission of sharing knowledge by and about deaf and signing communities. A good portion of their homepage is dedicated to featured videos that deliver content in American Sign Language (ASL). Each video links to the book’s title listing page.
#2. A video landing page. The award-winning children’s publisher Annick Press has a playful and inviting YouTube channel that embodies the creative spirit of their children’s and young adult books. A dedicated landing page embeds the channel right on the website, allowing website visitors to enjoy their latest videos without navigating away from the site.
#3. Title listing page integration. Portage & Main Press produces cinematic book trailers for many of their diverse, authentic books for young readers. By embedded book trailers right on title listing pages, website visitors can engage with rich media right before clicking on the “buy” button.
