Anatomy of a great book title page
By ReaderBound | May 6, 2021
A title page should do A LOT for your book – and lead visitors to other great parts of your site. It's got to be a fun, rich presentation with all sorts of wonderful things for readers to click on.
The “homebody economy” and what it means for book publishers
By Kiley Turner | Apr 20, 2021
According to new research, online book buying is one way we’re keeping ourselves entertained as we endure the remaining months of COVID – and there’s great potential for this behaviour to stretch past the pandemic.
Publishers counter a daunting year with innovation
By Kiley Turner | Nov 6, 2020
We’ve been chatting with a number of publishers over the past month, checking in on how they are doing in this crazy year. Of course, they’ve all struggled in some way or another due to varying levels of lost sales, heavy returns, uncertain demand, and disrupted order fulfilments. But we also heard fascinating stories about how publishers adapted their operations to make the best of a bad situation.
Offer free shipping to boost sales this holiday season
By Kiley Turner | Oct 23, 2020
With mere weeks to go until Christmas, it’s time to pull out all the stops to get readers to visit your website and buy your books. A highly effective strategy is offering free or discounted shipping and using your homepage banner to blast that news. By doing so, you’ll get your site visitors primed for making purchases and much less likely to abandon their carts.
True stories of direct-to-consumer sales at Digital Book World
By Craig Riggs | Sep 24, 2020
Digital Book World is one of those events you don't want to miss, and this year it was easier to attend than ever thanks to a COVID-friendly fully online format.
I was delighted to join the program again to share some of our experiences in working with publishers on their sites, and, in particular, some of their success stories around direct-to-consumer sales.
A year of success for publishers we know and love
By ReaderBound | Nov 22, 2019
Part of the fun we have working on ReaderBound is celebrating the triumphs of the publishers we work with. And there have been so many of these of late. For example:
Home field advantage: Publisher websites that draw readers and drive sales
By ReaderBound | Oct 22, 2018
Every sports fan and athlete knows that home field advantage is a real thing – a solid opportunity to win games whatever the odds, a chance to change the dynamics of competition. In the publishing world, home field advantage is a metaphor that works when we think of the ability publishers now have to sell books to readers from their own websites.
4 smart ways to reduce shopping cart abandonment
By ReaderBound | Jul 6, 2018
The average rate of shopping cart abandonment, based on dozens of research studies, is 70%. That’s just a fearsome statistic. To make it more concrete, imagine you’re making $10,000 in online sales each month. According to that average abandonment rate, your $10,000 represents only 30% of the potential sales you could have had. Reducing the number of abandoned carts – even by 10% or 20% – would result in a notable uptick in sales.
Building an irresistible pre-order button
By ReaderBound | Jun 21, 2018
Designing a digital pre-order feature for books seems like it would be easy, but trust us, it’s not. It took us months to get the functionality right, and it was time well spent.
6 points on digital innovation for book publishers
By Doug Plant | Jun 20, 2018
We think of innovation as the collection of tactics and practices that every business intending to thrive on the web needs to step up to. The compulsion is two-fold. By way of incentive, technology and technical capabilities continue to grow exponentially; making current work easier and enabling new opportunities. By way of compulsion, consumer's expectations are also changing exponentially; exposing various problems including a new, global, scale of competition and audiences unwilling to stoop to poor user experiences.
First impressions: How your welcome email sets the tone for new subscribers
By Kiley Turner | Jun 4, 2018
Imagine being invited to a party hosted by someone you thought was interesting, deciding to attend, and then not being greeted enthusiastically when you got there. You’d quickly conclude that the host didn’t care that you came, and you’d certainly think twice before going to the next event you were invited to.
Why book publishers are struggling with direct to consumer sales
By ReaderBound | Mar 13, 2018
I recently had an experience as a consumer that highlighted several practical challenges readers face when buying books directly from publishers. I was lying in bed surfing Twitter, and happened across the mention of a kid’s book that falls very much into the vein of books we read at home. It was Canadian and had won all kinds of awards, so I followed the link in the tweet.