The One Thing that Can Double Your Book Sales
Dec 12, 2017
Earlier this year, we wrote about the implications of these two facts: More than four in 10 (42%) book recommendations received by readers are now transmitted by online channels. Close to half of book buyers’ book purchases are now made online. And we noted the key role that solid metadata plays in the ability of booklovers to discover and buy books online.
Book Marketing Strategies for the Holiday Season
Nov 30, 2017
With December upon us and consumers beginning to enter last-minute-shopping panic mode, it’s a perfect time to ramp up your holiday campaign. This requires smart copy and good design of course, but most of all, it means adopting the psychology of a person who is:
How to Build Your Subscriber Base
Nov 8, 2017
If you’re interested in building more community around your publishing program, encouraging more engagement with your authors and books, and driving sales, you need a solid email marketing strategy.
Lessons from the Frankfurt Book Fair and the Shift to D2C
Nov 1, 2017
The annual Frankfurt Book Fair always provides a sense of top-level trends, challenges, and opportunities in the book publishing industry, and this year’s event in October was no exception. Kicking things off at the opening press conference was the assertion, by Penguin Random House CEO Markus Dohle, that right now, making books discoverable to readers is “one of the industry’s greatest challenges.”
The Business Case for Book Publishers to Invest in Technology
Oct 17, 2017
We were recently asked by major industry funders to elaborate on the business case for publishers to invest substantially in new business systems. The following is an adapted version of our response. Any points that you would add or argue? Please feel free to be in touch at email@example.com.
New Feature Alert: Shopping Cart Prompts
Apr 28, 2017
Research shows that up to 70% of shopping carts are abandoned by visitors shopping on e-commerce sites,* which represents a huge number of lost sales. Shopping carts are abandoned for all sorts of reasons, as illustrated by the HubSpot graphic at the end of this post, but the main point is that an empty shopping cart means that a potential buyer was interested in a product – say, a couple of books – and then hesitated.
Don’t Miss: An Action-Oriented Display Banner
Apr 6, 2017
Well done! Your homepage is loaded with interesting and useful information, and it’s easy to navigate. Now take it to the next level by asking your display banner to work harder and drive readers to the pages you want them to see most. Display banners sometimes fall into the bad habit of looking pretty but not accomplishing much, and they should instead be considered as a major opportunity to drive sales.
What Do Readers Consider When Buying Books?
Mar 7, 2017
If you’re here, you not only work in publishing but are also a reader. You love browsing in beautiful bookstores and you think carefully about which book you’re going to invest in. Beyond wanting a great read, you may have other requirements. The book you choose may need to:
Sticky Books Sell
Mar 4, 2017
In 2007, Chip Heath and Dan Heath released a hugely successful business book: Made to Stick: Why Some Ideas Survive and Other Die. The book stayed on the New York Times bestseller list for 24 months, went on to be translated into 29 languages, and keeps on selling. The audience for it, as identified by the Heath brothers? Pretty much anyone.
Running Major Sales Campaigns at Coach House Books
Feb 14, 2017
Today we’re in conversation with Norman Nehmetallah, who works at red-hot Canadian indie press Coach House Books. Norman’s responsibilities – among many others – include running Coach House’s website, which as of last fall is powered by ReaderBound.
Readers Want What You Already Have
Jan 10, 2017
In a recent post on TheBookseller.com, Roger Warner discusses an interesting twist that seems to be occurring in the evolution of reading: readers aren’t clamouring for ever-more digital experiences of reading despite a growing range of formats and devices. If anything, they are rediscovering their love of familiar formats.
Saving Staff Time Through Better Data Import Routines
Nov 30, 2016
Have you ever loaded data into a publisher website by hand? Did you have the best time?That was a rhetorical question, of course, but it points to an underlying time and resource issue many publishers face: loading data by hand into a new site can take weeks. After that, it takes a surprising amount of ongoing work to keep it up to date.