New Feature Alert: Shopping Cart Prompts
By ReaderBound | Apr 28, 2017
Research shows that up to 70% of shopping carts are abandoned by visitors shopping on e-commerce sites,* which represents a huge number of lost sales. Shopping carts are abandoned for all sorts of reasons, as illustrated by the HubSpot graphic at the end of this post, but the main point is that an empty shopping cart means that a potential buyer was interested in a product – say, a couple of books – and then hesitated.
Don’t Miss: An Action-Oriented Display Banner
By ReaderBound | Apr 6, 2017
Well done! Your homepage is loaded with interesting and useful information, and it’s easy to navigate. Now take it to the next level by asking your display banner to work harder and drive readers to the pages you want them to see most. Display banners sometimes fall into the bad habit of looking pretty but not accomplishing much, and they should instead be considered as a major opportunity to drive sales.
What Do Readers Consider When Buying Books?
By ReaderBound | Mar 7, 2017
If you’re here, you not only work in publishing but are also a reader. You love browsing in beautiful bookstores and you think carefully about which book you’re going to invest in. Beyond wanting a great read, you may have other requirements. The book you choose may need to:
Sticky Books Sell
By ReaderBound | Mar 4, 2017
In 2007, Chip Heath and Dan Heath released a hugely successful business book: Made to Stick: Why Some Ideas Survive and Other Die. The book stayed on the New York Times bestseller list for 24 months, went on to be translated into 29 languages, and keeps on selling. The audience for it, as identified by the Heath brothers? Pretty much anyone.
Running Major Sales Campaigns at Coach House Books
By ReaderBound | Feb 14, 2017
Today we’re in conversation with Norman Nehmetallah, who works at red-hot Canadian indie press Coach House Books. Norman’s responsibilities – among many others – include running Coach House’s website, which as of last fall is powered by ReaderBound.
Readers Want What You Already Have
By ReaderBound | Jan 10, 2017
In a recent post on TheBookseller.com, Roger Warner discusses an interesting twist that seems to be occurring in the evolution of reading: readers aren’t clamouring for ever-more digital experiences of reading despite a growing range of formats and devices. If anything, they are rediscovering their love of familiar formats.
Saving Staff Time Through Better Data Import Routines
By ReaderBound | Nov 30, 2016
Have you ever loaded data into a publisher website by hand? Did you have the best time?
That was a rhetorical question, of course, but it points to an underlying time and resource issue many publishers face: loading data by hand into a new site can take weeks. After that, it takes a surprising amount of ongoing work to keep it up to date.
Online Is Now the Leading Channel for Book Sales
By ReaderBound | Nov 17, 2016
Half of Canadians discover the books they go on to read online, and more than a third of them now buy their books online as well, according to BookNet Canada’s recent research report, How Canadians Buy Books 2015, as well as combined BookNet Canada/Nielsen data also published in 2015.
Will Your Books Be Christmas Presents This Year?
By ReaderBound | Nov 10, 2016
“Book gifting is a major, major revenue driver in publishing …. And not every title makes a great gift …. This is an area we are actively researching. Can we distil the central factors that may make one title a better gift than another?”
—Digital Book World
3.5 Ways to Sell More Books
By ReaderBound | Oct 26, 2016
A couple of weeks ago we wrote about how book metadata – the information that describes a book, from the title to the author photo to the fact that it won a literary award – is the foundation of book marketing because consumers are more likely than ever to discover books online and because booksellers increasingly rely on web-based ordering and sales tracking tools.
5 Ways to Encourage Readers to Share Your Books Online
By ReaderBound | Oct 20, 2016
A MarketForce research study profiled in Forbes magazine asked consumers about how they engage with brands from various industries, including retail and entertainment, and the findings can reasonably be applied to how readers come to buy the books they do.
Don’t Get Lost: Good Metadata Makes Books More Discoverable
By ReaderBound | Oct 13, 2016
How do readers find books today? In many respects, in the same ways we always have: word-of-mouth recommendations from friends, suggestions from trusted sources such as booksellers or media reviews, and impulse buys based on visceral reactions to dust jackets or cover blurbs.